Is your Amazon ad budget working, or leaking?
Free Amazon PPC audit. Drop in 3 reports and see, in seconds, how you compare with your category, where money isn’t paying back and which search terms to add.
- 100% free. Every result shown.
- No login. No Amazon access.
- Private. Files stay on your computer.
Three questions your ad console won’t answer.
Do I convert better than my category?
Yes, 1.44x. 13.96% against a category rate of 9.69%.
How much am I wasting?
$20,344 a month. 30% of ad spend didn’t pay back.
What am I missing out on?
Search terms already selling that you aren’t targeting, plus 16 profitable campaigns running out of budget.
Answers from the sample report below.
Find out what your ads are doing
Export three reports for the same last full calendar month. Exporting takes about 3 minutes.
Drop your reports here
or click to choose files (CSV or XLSX)
- Sponsored Products Search Term reportAds console › Measurement & reporting › Sponsored ads reports › Create report › Search term. Date range: the last full calendar month.
- Search Query Performance reportSeller Central › Brands › Brand Analytics › Search Query Performance › Download (CSV). Period: Monthly, the same last full month. It is published weekly, so the latest full month appears a few days after month end.
- Bulk fileAds console › Measurement & reporting › Bulk operations › Download campaigns (XLSX), Sponsored Products ticked. Date range: the last full calendar month.
Files are read by code in your browser. Nothing is uploaded or stored.
What you’ll find
The search terms already making you money that you aren’t targeting
Converting search terms that aren’t in exact match yet, sorted by sales.
Money that isn’t paying back
Search terms with clicks and no orders, and terms costing more than they sell.
Better or worse than sellers like you
Your conversion and click-through rates against your category, from your Search Query Performance report.
Profitable campaigns that run out of budget early
Profitable campaigns spending close to their full daily budget.
The full sample report
Sample figures from an anonymised account. Every name, search term and product is removed.
Making $5 for every $1 spent, but running out of budget before the day ends. Est. $10,089 to $30,831 missed sales / month.
| Search term | Brand | Sales | Conversion |
|---|---|---|---|
| Search term 1 | Example brand | $3,718 | 15.6% |
| Search term 2 | Example brand | $2,606 | 16.3% |
| Search term 3 | Example brand | $2,166 | 19.3% |
| Search term 4 | Example brand | $1,876 | 12.9% |
ACoS by placement
Find out what your ads are doing
Drop in your reports and see your own audit in seconds. Nothing leaves your browser.
Run my free audit Or request a call backWe hold no data. Here’s why we can say that.
Your files are read by code running in your own browser. Nothing is uploaded, there’s no database and no file storage. Close the tab and it’s all gone. Analytics only count page visits and completed audits, never any account data.
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