Free Amazon PPC Auditor

Is your Amazon ad budget working, or leaking?

Free Amazon PPC audit. Drop in 3 reports and see, in seconds, how you compare with your category, where money isn’t paying back and which search terms to add.

  • 100% free. Every result shown.
  • No login. No Amazon access.
  • Private. Files stay on your computer.
Sample report
66/100
Good, room to grow
Overall score
Conversion vs sellers like youBetter
1.44x
You
13.96%
Category
9.69%
Money that isn’t paying back High
$20,344 / month
30% of ad spend didn’t pay back
The three questions

Three questions your ad console won’t answer.

Do I convert better than my category?

Yes, 1.44x. 13.96% against a category rate of 9.69%.

How much am I wasting?

$20,344 a month. 30% of ad spend didn’t pay back.

What am I missing out on?

Search terms already selling that you aren’t targeting, plus 16 profitable campaigns running out of budget.

Answers from the sample report below.

Run your audit

Find out what your ads are doing

Download these three reports (about 5 minutes), then drop them in below. The two boxes are optional.

  1. 1Search Term reportAmazon Ads › Measurement & reporting › Sponsored ads reports › Create report › Sponsored Products › Search term.
    Last 90 days · 1 file
  2. 2Search Query PerformanceSeller Central › Brands › Brand Analytics › Search Query Performance › Brand view, monthly.
    Last 2 full months · 2 files
  3. 3Bulk fileCampaign manager › Bulk operations (not the Campaigns page) › Download campaigns. Tick every option except Terminated and Paused campaigns.
    Last 90 days · 1 file

Drop your reports here

or click to choose files (CSV or XLSX)

Files are read by code in your browser. Nothing is uploaded or stored.

Reading reports in your browser…

What you’ll find

The search terms already making you money that you aren’t targeting

Converting search terms that aren’t in exact match yet, sorted by sales.

Money that isn’t paying back

Search terms with clicks and no orders, and terms costing more than they sell.

Better or worse than sellers like you

Your conversion and click-through rates against your category, from your Search Query Performance report.

Profitable campaigns that run out of budget early

Profitable campaigns spending close to their full daily budget.

Sample audit

The full sample report

Sample figures from an anonymised account. Every name, search term and product is removed.

Sample data
66/100
Overall score
Conversion: better or worse than sellers like youBetter
1.44x
You
13.96%
Category
9.69%
Click-through: better or worse than sellers like youBetter
1.28x
You
2.17%
Category
1.69%
Money that isn’t paying back / month High
$20,344
Not paying back 30%Efficient 70%
Winners running out of budget
16 campaigns

Making $5 for every $1 spent, but running out of budget before the day ends. Est. $10,089 to $30,831 missed sales / month.

Terms already selling that you aren’t targeting
Search termBrandSalesConversion
Search term 1Example brand$3,71815.6%
Search term 2Example brand$2,60616.3%
Search term 3Example brand$2,16619.3%
Search term 4Example brand$1,87612.9%

ACoS by placement

27.6%Top of Search
20.0%Rest of Search
57.7%Product Page

Find out what your ads are doing

Drop in your reports and see your own audit in seconds. Nothing leaves your browser.

Run my free audit Or request a call back

We hold no data. Here’s why we can say that.

Your files are read by code running in your own browser. Nothing is uploaded, there’s no database and no file storage. Close the tab and it’s all gone. Analytics only count page visits and completed audits, never any account data.

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