See where your ad budget leaks and where it should go.
Drop in your Amazon Ads reports and get a full audit in seconds: how you convert against your category, the search terms to harvest, the waste to cut, and the winners running out of budget.
- Free, everything shown
- No sign-up or Amazon login
- Files never leave your computer
Drop your reports here
or click to choose files (CSV or XLSX)
- Sponsored Products Search Term reportAds console › Measurement & reporting › Sponsored ads reports › Create report › Search term. Date range: last full calendar month (custom range, e.g. 1–30 Sep).
- Search Query Performance reportSeller Central › Brands › Brand Analytics › Search Query Performance › Download (CSV). Period: Monthly, the same last full month. It is published weekly, so the latest full month appears a few days after month end.
- Bulk fileAds console › Measurement & reporting › Bulk operations › Download campaigns (XLSX), Sponsored Products ticked. Date range: the same last full calendar month.
Files are read by code in your browser. Nothing is uploaded or stored.
See a sample of what you’d get
Sample figures from an anonymised account. Every name, search term and product is removed.
Returning 5.0x ROAS but running out of budget. Est. $10,089–$30,831 missed sales / month.
| Search term | Brand | Sales | CVR |
|---|---|---|---|
| Search term 1 | Example brand | $3,718 | 15.6% |
| Search term 2 | Example brand | $2,606 | 16.3% |
| Search term 3 | Example brand | $2,166 | 19.3% |
| Search term 4 | Example brand | $1,876 | 12.9% |
Get this for your account, free
Drop in your reports and see your own audit in seconds. Nothing leaves your browser.
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Export your reports
A Sponsored Products Search Term report, a Search Query Performance report from Brand Analytics, and a Bulk file from Bulk operations. Last 30–60 days works best.
Drop them on this page
The audit runs inside your browser. Your category conversion and click-through rates come straight from the Search Query Performance report.
Get your full audit
Every finding with its full list, top actions, and a PDF and CSV to take away. A shareable score card too, with no data on it.
What the audit checks
The two signals
Your conversion and click-through rates against your category.
Harvest terms
Search terms already selling, and market terms where you beat the category.
Budget waste
High-ACoS keywords, zero-sales search terms and extra bids on weak placements.
Capped winners
Profitable campaigns running out of budget before the day ends.
We hold no data. Here’s why we can say that.
Your files are read by code running in your own browser. Nothing is uploaded, there’s no database and no file storage. Close the tab and it’s all gone. Analytics only count page visits and completed audits, never any account data.